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With technological developments and upstarts threatening to disrupt and displace established financial institutions, what should banks and credit unions do to defend their positions, and to grow and thrive in the new world of banking? Smarter Bank helps banks and credit unions: 1) Understand and react to emerging technological disruptions; 2) Regain consumer trust; and 3) Be more profitable.
In short, it's about how to become a "smarter" bank. �Smarter about developing customer trust and relationships, smarter about understanding consumers' needs and wants, smarter about using technology, smarter about marketing products and services--and smarter about making money.
Smarter Bank provides a no-nonsense framework to address broad issues impacting banking's rapidly changing business model.The book addresses topics like innovation, big data, customer engagement, mobile payments, personal financial management, and the changing financial behaviors of consumers, in particular, the Gen Yers.
"Ron Shevlin is famous for his snarky sense of humor, as well as his well-researched, well-considered takes on banking and customer behavior. Smarter Bank is a smart book. If you are in banking, you should read it, and you will definitely come away smarter and better informed."
-Brett King, Best-selling author of Breaking Banks and Founder of Moven
- Sales Rank: #1047104 in Books
- Published on: 2015-01-30
- Original language: English
- Number of items: 1
- Dimensions: 8.50" h x .62" w x 5.51" l, .75 pounds
- Binding: Paperback
- 294 pages
About the Author
Ron Shevlin has been a management consultant and industry analyst for more than 25 years. Since other bloggers, gurus, and authors feel compelled to mention it, it goes without saying that he has consulted to the leading financial services, consumer product goods, retail, and manufacturing firms in the world.
Ron was ranked among the top 5 most influential voices in banking by The Financial Brand in 2015, and was #2 on Bank Innovation's list of 30 Innovators to Watch: Key Executives Shaping the Industry in 2014.�His blog, Snarketing 2.0, was the #1 blog for financial services marketers by The Financial Brand in 2013, and was named to Radius' 25 Best Marketing Blogs of 2014.
Most helpful customer reviews
5 of 5 people found the following review helpful.
It's Time For Banking To Become Smarter
By Jim Marous
There are many people willing to give advice to the banking industry. Few can do so with the foundation of knowledge, hands on experience or the sense of humor of Ron Shevlin. I have been a long time follower of Ron's writing, and was pleased he was able to combine his very serious perspective of the banking industry today, with very specific recommendations in a very easy-to-read format. Digging into the banking industry's challenges and opportunities, Ron makes it abundantly clear that the industry must become smarter. The worst option for banking is to do nothing.
Not only is this book a must-read for all bank and credit union executives, but I strongly recommend following him regularly with his 'Snarketing 2.0' articles.
2 of 2 people found the following review helpful.
A guide written with humor and intelligence
By Jon Ogden
What makes Smarter Bank worthwhile is the same thing that makes all of Shevlin’s writing worthwhile. He writes with clarity, humor, and the right amount of skepticism. You’re never lost in a Shevlin piece, and more importantly you’re never bored. His years of experience and research with Aite Group are also a plus — you’re not just wading through a bunch of fluffy platitudes. Shevlin follows the evidence where it leads and cites it when it’s relevant. If you’re a banker who’s looking to help your institution thrive in the contemporary competitive landscape, you’d do well to hear Shevlin’s take on how to create a smarter bank.
*Review cross-posted from MoneySummit.com
0 of 0 people found the following review helpful.
It's rare to read a business book that is smart and entertaining
By Cameron M Madill
If you are interested in the banking industry (or one of Ron's relatives, as he cheekily notes in the introduction), you should read this book. It's rare to read a business book that is smart and entertaining, and even more rare when it's focused on just one industry, but this is one of those books.
This book is a very sound analysis of the different dynamics currently forcing the banking industry to evolve, a thorough debunking of the many fads that are generating a lot of noise, and then the author's thoughtful parsing out of the trends that will drive the future of banking. As someone with a strong research and social science background, I was very impressed with the depth of thought. As the author notes, you may not agree with all of his conclusions, but the intelligence with which they are argued will definitely make you smarter.
Also, the book is pretty damn funny. I laughed out loud a handful of times, which is a first for anything related to the banking industry.
I would say this is a "must read" for anyone in the banking or credit union space.
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