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You hear about clever entrepreneurs and marketing success stories all the time - but don’t you find yourself wondering how they actually made it happen? Very few examples and marketing books show you the detailed thinking and the actual doing behind the great results.
If you would like to follow a step-by-step example of how two people managed to attract over 10 000 visitors to an event, with less than $100, then this book is for you. It is a documentation of a successful guerrilla marketing campaign that you will be able to follow from A to Z. It is also a documentation of how to turn an idea into reality, and all the steps taken to do so. All the thinking, the actions and the results (including profits) will be laid out for you, step-by-step in detail. A great inspiration if you have an idea that you want to get going with, or if you are starting out in business and marketing with a low budget.
You will learn:
•The mindset behind successful guerrilla marketing.
•How to use creativity and unconventional methods instead of money.
•How to successfully turn an idea into reality, from A to Z.
•How to make the most of the opportunities you have around you (bootstrapping).
•Why this project became a success and how you can apply this to your own business or project.
•Why you don’t need to be rich to succeed with anything. Including marketing.
The subject in this book may be about a mere “flea market” and you might think that it’s not for you because of that. But challenge yourself to think again. This book is not about the subject matter itself; it is much more about a way of thinking and a different approach to marketing, business and to life itself.
- Sales Rank: #1318853 in eBooks
- Published on: 2012-06-05
- Released on: 2012-06-05
- Format: Kindle eBook
Most helpful customer reviews
2 of 2 people found the following review helpful.
A concise and practical guide to the backyard entrepreneur
By Frener
This handbook is to the point, concise, and - most importantly - practical. A great deal of thought about the workings of flee markets, and other grassroots events in general, went into this piece. The author's focus on the needs of the various participants involved is particularly good. The prose is concise, yet perfectly able to convey a wealth of information that is both to the point and relevent to the frugal entrepreneurs of our time.
1 of 1 people found the following review helpful.
enjoyable
By Salnitrio
Despite the title, this is a well written book, a balanced mix between a story and
a practical guide on how to build something successful starting with almost nothing.
It's a short easy and well organized text, capable of transmitting in the reader all the excitement
of the initiative of two young entrepreneurs.
A story, detailed in all its passages, that lead through a fresh idilic mindset dealing on how people could
afford the problems that arouse in the real world trying to succeed in create something.
Funny and inspiring at the same time.
0 of 0 people found the following review helpful.
Sucessful Growth with small resources
By Ola Ekman, Scandinavian Enviro Systems AB
"Guerilla Marketing Sucess Story"
By Sofia Bergenstjerna
One of the keys to succesful growth in business and life is to experience good examples first hand. With an approach of never ending optimism and creativity this book is about how to grow with small resources. Through a personal experience in arranging a huge and sucessful flea market in Gothenburg Sofia gives us a practical and step by step key of using Guerilla Marketing and Bootstrapping to minimize costs and resources. With practical experience and hands on advice her story could be one of most Start Ups. The books inspiring lessons and easy to understand examples makes it perfect for students and new entrepreneurs in any business. Read, enjoy and believe you can do it with your venture/idea. After all - How hard can it be ?
Ola Ekman
Serial Entrepreneur and Guest Lecturer University of Gothenburg,Sweden
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